The View's ratings may not be so hot

The following article is from Rosie O'Donnell's blog. It was written by one of her associates on her behalf as a response to ABC's claim that the show is doing better than it was one year ago. Is she just being bitter, or is the network not telling the whole truth?

TRUTH IN ADVERTISING BABY!!!
Posted by ro on September 25th at 5:10pm

While im all about creative use of ratings, I think we need to do something with the lovely people at the view insisting that the ratings are up without rosie when in fact they are not. Please check out perez hilton from yesterday stating their ratings are up +16% versus YAG.

Here is the real data based on live plus same day viewing:

P2+ 3,576 + 7.8%
HH 2.8 rating versus 2.66 YAG + 5.3%
W 18- 49 1.47 versus 1.6 YAG - 8.8%
W 25-54 1.77 versus 1.92 YAG - 8.5%
W 18-34 1.03 versus 1.23 YAG - 19.4%
W 50+ 2.3 versus 2.13 YAG + 8.0 %

Note that the show is bought from an advertising perspective which is their only revenue stream on either the W 18-49 or 25-54 demo meaning they are LOSING revenue versus YAG. Also, the most valuable demo is the younger one 18-34 which is really hemmoraging. They are picking up older viewers 50+ which are of less value to advertisers.

Again - they should really use the ACTUAL REAL numbers in their press statements and if they don’t, then maybe we should...

TRUTH IN ADVERTISING BABY!!!

* YAG = year ago